Liz Foreman

Digital Product Manager

I love creating impactful digital products.

Big fan of: Microcopy, efficiency, humor, NYT Sunday crossword


Experience

Visual editor, HouseLogic.com

National Association of REALTORS®

Responsible for sourcing and licensing cross-channel visual assets for HouseLogic, a home ownership website from the National Association of REALTORS® (NAR). NAR is America's largest trade association, representing 1.2 million members and covering all aspects of the residential and commercial real estate industries. Grew library from zero to 7,000+ on-brand photo and video assets from diverse sources including influencers, stock, and custom shoots. Collaborate with key stakeholders in marketing, editorial, SEO, and tech teams to ensure visuals are conforming to internal and legal standards. Develop imagery-related CMS replatforming requirements.

2009 - Present

Director of Multimedia Initiatives, Cincinnati.com

Enquirer Media

Directed strategy and creative development for both consumer-specific and advertiser-specific video products. Moved marketing video production in-house, saving $20,000+. Oversaw video production for web properties while building partnerships with external vendors and content providers. Internal experience also included writing and training teams on video procedures across platforms. Worked with marketing department on programs to support video products including direct mail, e-mail, search engine marketing campaigns, and collateral. Member of Gannett corporate video advisory board.

May 2007 - December 2008

Internet Site Director, WCPO.com

E.W. Scripps

Established one of the nation's most recognized local TV news websites. Known for innovative features that become standards in the industry, WCPO.com was the first local news website in the U.S. with a web-only newscast, around-the-clock online news updates, podcasts and more. Oversaw all aspects of initial site launch, from strategy, budgeting, and staffing to information design, editorial decision-making and technical implementation. Managed ongoing activities of website and associated products including a mobile-friendly website, e-mail newsletters, and a video-on-demand partnership, as well as numerous redesigns. Also created the area’s first hyper-local website with targeted news coverage for more than 50 Cincinnati-area communities. Supervised team of website producers, artists, technical staff and freelance coders. Presented regular website traffic reports and analysis to senior management.

June 1998 - May 2007

Community Coordinator, CNN.com

Turner Networks

Worked on numerous projects during a college internship that quickly begat a paid position. Created promotional pages for CNN TV programs. Hosted public chat rooms, handling problem users and directing the flow of conversation to news-based events and issues. Initiated public message boards based on news events. Conceptualized and followed through with feedback solutions. Integrated appropriate chat/message board content into CNN's TalkBack Live TV program in real time.

Summer 1996 and Winter 1997

Education

Ohio University

Bachelor of Science in Journalism
Cum Laude | Activities and Societies: Founded Athens' first daily news website; Associate producer of weekly political roundtable on WOUB-TV; Member of Ohio University Equestrian Team, SPJ, RTNDA
1994 - 1998

Walnut Hills High School

Graduated in 1994

Awards

  • HouseLogic: Folio: Digital Award and Eddie Award
  • HouseLogic: Content Marketing Award for Overall Website by Interactive Media Council, Inc.
  • HouseLogic: Content Marketing Orange Award for Content Marketing Program of the Year
  • WCPO.com: Edward R. Murrow Awards (3)
  • WCPO.com: Iris Award: Best Website in U.S. from National Association of Television Program Executives
  • WCPO.com: Best Website in Ohio from Society for Professional Journalists
  • WCPO.com: Best Website from Ohio AP
  • WCPO.com: Best Defense of 1st Amendment from Ohio Society for Professional Journalists
  • WCPO.com (self): E.W. Scripps President’s Award

TL;DR

  • Curated 7,000+ asset visual library for nationally-recognized consumer-facing website.
  • Founded Scripps local news website, garnering three Edward R. Murrow awards; Pioneered innovative features that became standards in the industry.
  • Generated $300,000 in annual revenue and a 1400% traffic increase through the creation of online video products for a Gannett website.
  • Built budgets and managed employees while maintaining hands-on experience with software including Adobe Creative suite, CMS, and DAM.
  • Continually recognized for exceptional project management, ability to set strategic direction and carry out tactical implementation, motivating leadership, and outstanding creativity.